Less is More: Pascal Küng’s Analog Vision of Lanzarote

Pascal Küng finds analog photography both challenging and rewarding. For him, the process is just as important as the final image—every choice, from selecting the camera to developing the film, plays a role in shaping the outcome. Yet, no matter how much control he has, an element of surprise always remains, making each frame unique.

Drawn to warm, soft and washed-out tones, Pascal embraces an aesthetic that enhances the nostalgic feel of film. He prefers cameras like the Contax RTS and Fuji GS645 Wide, often pairing them with Kodak Color Plus, Gold or Portra for their versatility. Whether capturing vast landscapes or intimate, fleeting moments, his approach follows a Less is More philosophy—each image should stand on its own, evoking an entire world of emotion.

His Lanzarote series beautifully showcases this vision. The island’s rugged yet picturesque landscapes, bathed in striking natural light, create an almost surreal atmosphere. For Pascal, this perfect combination of texture and light is what makes the images so powerful.

For more timeless moments on film, follow Pascal Küng at @summerwashedout